005 - brahma
let
yourself
believe 🤞
Tá Liberado Acreditar (EN: Let Yourself Believe) is rooted in a simple truth about Brazilian football: every time the data said we couldn’t do it, Brazil went out there and did it anyway.
So for the 2026 World Cup, as we reach 24 years without a trophy, Brahma is giving fans back their emotional license to believe in the national team again. No logic. No statistics. Just heart, superstition, and ice-cold beer.
when:
2025
my role:
concept
copy
script
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anthem film
digital content
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Brahma is Brazil’s number one beer and has long been linked to Ronaldo Nazário’s iconic number 1 celebration, a gesture that symbolized the dominance of Brazilian soccer in the late 90s and early 2000s.
But after 24 years without a World Cup title, the symbol no longer matched the national mood. So we reimagined it: the number 1 became crossed fingers, urging a nation to let itself believe in the Seleção again – now under coach Carlo Ancelotti.
