009 - fanta x tiktok

(un)limited edition

Neuroscience says images and sounds can change how things taste. So, could watching TikTok videos make your brain think you are tasting something different?

To find out, Fanta launched an experiment disguised as a limited edition flavor, paired with an interactive experience created in partnership with TikTok.

when:
2024

my role:
concept
copy

case study