006 - havaianas
real-life
cheatcodes
I had a dream when I was a kid: to make videogames cheat codes available in real life. That’s what we did with Havaianas, the world’s biggest flip-flop brand.
We’ve programmed cheat codes from classic videogames in the brand’s e-commerce and invited people to discover them. When they did, ta-da: an exclusive discount was unlocked. A virtually no-cost activation that drove sales 21% in the period of the campaign.
when:
2020
2020
my role:
creative concept
copy
creative concept
copy
