008 - havaianas
real-life
cheatcodes
When I was a kid, I had a dream: to make video game cheat codes work in real life. And that’s exactly what we did with Havaianas, the world’s biggest flip-flop brand.
We hid classic cheat codes from old-school video games across the brand’s e-commerce and invited people to discover them. When they did, ta-daaa: an exclusive discount was unlocked. A virtually no-cost activation that boosted sales by 21% during the campaign period.
when:
2020
2020
my role:
creative concept
copy
creative concept
copy