005 - coca cola 

coke soundz





Having a Coca-Cola is a multisensory experience that starts with sound: the pop of the can, the fizz, the pour and the clink of ice all trigger anticipation in our brains. This has been used as an effective marketing tool for 136 years, but what if we expanded it into new cultural frontiers?

That’s how Coke SoundZ was born. An AI-powered instrument designed from scratch that lets fans turn Coke sounds into music, using a bottle shaped physical controller or a free digital tool.





when:
2024



my role:
concept
copy
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