007 - lululemon x team canada

outshine
gold





For Paris 2024, Lululemon partnered with Team Canada to design their official athlete kit - what they wear from the opening ceremony to the podium.

With Outshine Gold, we celebrated a different kind of gold. Not the one worn around the neck, but the one that comes from within.



when:
2024

my role:
concept
script
copy



hero film
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