013 - doritos

buffalo wings

To launch the new Doritos Buffalo Wings in Brazil, we had to come up with a clever way to generate buzz around the flavor. Because here, nobody knows what the **** are Buffalo Wings.

So we called Supla, a Brazilian punk rocker and TikTok celebrity known for mixing Portuguese and English in every sentence, to introduce the new Doritos. The Doritos with an accent.

when:
2021

my role:
concept
script

*sorry folks, this one's funnier in portuguese