004 - doritos wasabi
ドリトスわさび
In a Portuguese-speaking country, we produced and aired an entire campaign in Japanese. Why? Because the new Doritos Wasabi is inexplicably delicious.
Our films and posters were a love letter to the best of Japan pop culture. To make sure that we got the tone right, we worked with nikkei co-directors and actors, along with native-japanese voice artists, translators and consultants. People in Brazil loved it so much that Doritos Wasabi, originally a limited special edition, became permanent part of the brand’s portfolio.
when:
2020
2020
my role:
creative concept
script
copy
creative concept
script
copy
film 60"
stories #1
stories #2
stories #3
case study (campaign)
case study (design)
posters
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making of
case study (design)
posters
making of
havaianas zori x doritos wasabi // collab
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🏅recognitions
> https://www.adweek.com/brand-marketing/this-wonderfully-bizarre-ad-for-wasabi-doritos-is-a-love-note-to-japan-from-brazil/
> lürzer's archive 5+6 // featured film
> andy awards // shortlist
> one show // shortlist, craft - llustration