001 - coca cola
taste the transformation
Gen Zers thrive in constant change and evolution, reimagining and reshaping everything from culture to themselves.
That's why Coca-Cola partnered with one of this generation’s icons, the multi-faceted, genre-defying and Grammy-winning Rosalía to create its newest flavor: to celebrate transformation and the many versions of ourselves.
when:
2023
2023
my role:
concept
copy
script
UX
concept
copy
script
UX
This project is a combination of branding, product innovation and a launch campaign, created in direct partnership with the artist -
from concept to craft, from the flavor itself to a brand-new hit single (LLYLM).
case study
launch video
Move® combines the classic Coca-Cola taste with bold and delicate flavors, celebrating the different faces of transformation.
This concept is reflected throughout the campaign, including this music video where Rosalia discovers different versions of herself.
from concept to craft, from the flavor itself to a brand-new hit single (LLYLM).
case study
launch video
Move® combines the classic Coca-Cola taste with bold and delicate flavors, celebrating the different faces of transformation.
This concept is reflected throughout the campaign, including this music video where Rosalia discovers different versions of herself.
In the Metaversions experience, the audience is invited to unlock different versions of themselves too.
Through a fun and sensory-stimulating experience, users can unearth a digital avatar that reflects their own nature.
check it out > www.cokeurl.com/metaversions
The visual identity incorporates Rosalía’s own handwriting, infusing each execution with a personal touch from the artist.
