002 - free fire
the real airdrop
In 2021, Free Fire became the most downloaded mobile game in Brazil and wanted to value every single player in the country.
So we made real planes drop Free Fire in-game items into people's phones.
when:
2021
2021
my role:
creative concept
script
copy
UX
creative concept
script
copy
UX
case study
🏅recognitions
> cannes lions // silver, creative data
> cannes lions // silver, media
> brazilian creative club // silver, direct
> clio entertainment // shortlist, games digital/mobile
> clio entertainment // shortlist, games experiental/events
> clio entertainment // shorlist, innovation in gaming
> clio entertainment //shorlist, PR in gaming
> cannes lions // silver, creative data
> cannes lions // silver, media
> brazilian creative club // silver, direct
> clio entertainment // shortlist, games digital/mobile
> clio entertainment // shortlist, games experiental/events
> clio entertainment // shorlist, innovation in gaming
> clio entertainment //shorlist, PR in gaming